Measured in paddock each week. Data to make decisions on.
Pasture Measurement & Utilisation
Knowing how much pasture you’re growing - and how well it’s being used - is key to maximising farm profitability. RJ GrassCo provides independent, precise pasture measurement services.
Stop guessing. Start measuring.
Paddock-specific dry matter, accurate data, not averaged.
Satellite systems work on averages, they're crunching numbers across broad areas and handing you a best guess. That's fine until you're trying to make a call on a specific paddock, this week, in these conditions.
RJ Agri GrassCo does it differently. Every week, we're on the ground, sledge in the paddock, GPS tracking every run, measuring what's actually growing, not what an algorithm thinks it should be. That means you get paddock-specific data you can act on: which paddocks are ready, which need more time, and where you're leaving feed on the table.
The result? Less waste, better grazing decisions, and a farm that gets more out of every hectare it's already got.
Know your grass. Run your farm.
Every Kiwi dairy farmer knows the feeling, you walk a paddock, have a good look around, and back yourself to call it right. Sometimes you do. But gut feel and a good eye have limits, and on a busy farm, those limits can cost you money, production, and profit.
Pasture is your single biggest asset. How you manage it determines everything downstream: cow condition, milk solids, and what's left in the bank at the end of the season. Yet most farms are still making pasture decisions on guesswork, outdated tools, or nothing at all.
RJAgriGrassCo changes that. Using a custom-built pasture sledge with GPS tracking, we measure dry matter per hectare with the kind of accuracy and consistency that turns raw paddock data into something genuinely useful — growth tracking, forecasts, and farm management decisions you can actually back with numbers.
Less time scratching your head. More time running your farm.
This is what knowing your farm actually looks like.
Every line on this chart tells a story. Not a district story, your farm's story. How your pasture performed last season, the season before (based on available historical data or our consistent measuring), and how this season is tracking right now, week by week.
When you can see your own farm's growth curve playing out in real time, you stop reacting and start planning. You know when the autumn taper is coming before it catches you short. You know which seasons you nailed and which ones cost you. And you make grazing decisions based on what's actually in your paddocks, paddock by paddock, not by the colour of your cover or what someone else's average says should be there.
This is your farm. Your data. Measured on the ground, every week, so the decisions you make are yours to own.
Pasture Measurement and Utilisation

Stop guessing. Get measured. Run a more profitable farm.
Contact RJ Agri for friendly advice or to book a consultation on your pasture measurement.

